Tag Archives: Adidas

What Were They Thinking??

Smutty occasionally takes time out to ponder some questionable Human behaviors.  Yesterday Smutty found out that major sportswear company Adidas, had developed and almost brought to market a pair of sneakers with bright orange shackles attached to the ankles.

Correct me if Smutty is wrong, but isn’t Adidas’ primary customer base young, African American males?  What possible spin could be placed on a product which evokes images of slavery and prison?  There is no way someone in the entire Adidas company did not mention this as a possible issue.  If not, Adidas needs to hire some minorities in Public Relations immediately.

The design was defended by Adidas as being “quirky and lighthearted”.  Smutty wants to know if the designer feels lighting cat and dog tails on fire is considered “quirky and lighthearted” or if he would be offended if a mugger slapped and beat his mother then sold brass knuckles as a “fun” product.  Shackles cannot be considered in a fun or humorous manner by anyone, for any reason.

If Adidas is truly sincere about not intending to offend, they should hire some minorities on the product review team right now.  Smutty is available for consultation.

Meantime, all young males need to sell their Adidas’ and head to the nearest Nike store.  Vote with your wallets and show this company just how “quirky and lighthearted” you feel about their offense.  Smutty will not be gracing any of his 4 feet with any Adidas products.